The challenge of using color in marketing and advertising lies in using color psychology to speak to customers. Co  [3]  psy [7] i  [1] not on  [2]  ab  [3] cau  [4] cert [3] emo [5], but al  [2] ab  [3] us  [3] co  [4] to me  [2] consumers’ exp  [9] for prod  [4]  a [2] brands . After all, our expectations develop based on biological programming.